- Ad Exchange
- Ad Group
- Ad Network
- Ad Tracking
- Attribution
- Banner Ad
- Bid Adjustments
- Bid Caching
- Bid Factoring
- Click-through URL
- CPM
- Creative Asset
- CTR
- Deduplication Windows
- Direct Buy
- DMA
- DSP
- Earned Media
- Expanding Ad
- Floating Ad
- Fold
- Geolocation Targeting
- Geolocation Targeting
- IAB
- Inventory
- JPEG
- Matched Profile
- Microsite
- Optimization
- Page View
- Pop-Up Ad
- PPC
- Programmatic Advertising
- Programmatic Guaranteed
- Query Parameters
- Return On Investment (ROI)
- Second Price Auction Model (Dynamic Bidding)
- Supply-Side Platform (SSP)
- Targeting
- Unique Visitor
- URL
- User Profile
- UTM Code
- View-Through Rate (VTR)
- Viewability
- Weather Targeting
- What is a campaign
- Wildcard Parameters (in URLs)
- Win Rate